📣 MTV National Survey.
In 2011, MTV went from being an exclusive pay-TV channel to being accessible to everyone (FTA MTV)
It was obvious that everyone shared the same thought: an MTV that is broadcasted openly is a great idea.
And to prove it, we created the “National MTV Survey” where people could vote for or against this idea... But this survey was very unusual: there were no options to vote against.
It was the first survey in the world in which everyone agreed.
→ integrated, branded content.
TV & Radio.
Some videos were broadcasted in the broadcasting tests of the channel and spread on the social networks.
Out of home.
Each piece announced that from September 16 MTV would be an open broadcast channel, turning the event into something memorable.
Music festivals were also a place where you could find us.
✩ recognitions
Echo Awards 2011 → Silver
El Sol 2011 → Radio | Bronze