👹 VODAFONE We are The Villains.

In 2010 the Vodafone McLaren-Mercedes team had Lewis Hamilton as its star driver. In Spain he was known for being the great enemy of Fernando Alonso.

We devised a concept that recognized this fact and turned it on its head, extolling the importance of great enemies in any self-respecting story: “the better the bad guy, the better the movie”.

→ radio.