Hola! I’m Hector, a Creative Director and Art Director.

With 15+ years of experience, I’ve worked with agencies and brands in Spain and abroad. I lead creative teams and stay close to the art direction, from the first idea to the final details.

I like seeing where a simple idea can go. That’s led to a Christmas quiz show and its board game, a pop-up restaurant and six short stories you can cook from.

Outside client work, I draw, paint and create graffiti.

Work experience

  • TBWA\

    Group Creative Director

  • Freelance Creative Director

    Ogilvy, DDB, Dentsu Creative, CHINA, LLYC, This is Libre, Piel Creative Studio

  • McCann

    Creative Director

  • Leo Burnett

    Creative Director

  • Shackleton

    Senior Creative

  • REMO

    Creative & Art Director

Selected clients

  • IKEA
  • Campofrio
  • Seagram’s Gin
  • Movistar+
  • BBVA
  • Coca-Cola
  • MTV
  • DIA Supermarkets
  • Save the Children
  • La Villita
  • Moggie
  • Vodafone
  • Mitsubishi

Awards

  • Cannes Lions
  • FAB Awards London
  • El Ojo de Iberoamerica
  • GPC | Leo Burnett
  • JCDecaux Awards
  • Epica Awards
  • El Sol
  • Laus Awards | Graphic Design and Visual Communication
  • Effie Awards | Spain
  • New York Festivals
  • CdeC | Spanish Creative Club
  • Echo Awards
  • Ondas | Spanish Radio Awards
  • Eurobest
  • FIAP
  • PromaxBDA
  • Inspirational | IAB Spain