Campofrio D.E.V.

In Spain, Campofrio’s annual Christmas film has become a cultural tradition: every year, humour helps make sense of the year we leave behind. After a 2020 defined by loss, we made Death the protagonist and cast Quique San Francisco — irreverent, unapologetic and famous for living on his own terms — to play the part. We called it D.E.V., short for Disfrute En Vida (‘Enjoy life while you can’). It’s a play on D.E.P., Descanse En Paz (‘Rest in peace’), the Spanish equivalent of R.I.P.