DIA Supermarkets Novelized Recipes
- Role
- Concept Creative Direction Art Direction Design Illustration
Six short stories. Six recipes hidden inside them. In Novelized Recipes, every cooking instruction appeared in colour and every waiting time matched the next passage, making reading part of the recipe. Published online and available to order, the books were also placed in DIA stores beside the ingredients, turning the pauses between cooking steps into reading time.
The coloured text indicates the instructions to prepare the recipe.
Credits
- Agency
- Leo Burnett Iberia
Recognition
FAB Awards 2015
- Collateral & POS, Grand Prix
- Collateral & POS, Gold
El Sol 2014
- Three shortlists
El Ojo de Iberoamerica 2014
- Design, Gold
- Direct, Bronze
- Content, Shortlist
CdeC 2014
- Best Writing, Silver
- Ideas, Bronze
GPC Leo Burnett 2014
- 7+