MTV National Survey
- Role
- Concept Art Direction
MTV was moving from pay television to Spain’s free-to-air digital network. We turned the launch into a national vote whose result was never in doubt. The National MTV Survey asked whether free MTV was a good idea — while making yes the only possible answer. Audience objectives were exceeded by 219%.
Every medium voted yes
TV and radio spots, online films, street media and festival activations carried the survey across Spain. Some films appeared during MTV’s test transmissions before the free-to-air launch on 16 September 2010, then spread through social channels.
Credits
- Agency
- Shackleton
Recognition
ECHO Awards 2011
- Silver
El Sol 2011
- Radio, Bronze