Pavofrio Delicious Calm
- Role
- Concept Creative Direction Art Direction
With 66% of Spanish women reporting stress, Pavofrio turned a product truth into an idea: turkey naturally contains tryptophan, an amino acid involved in serotonin production. Delicious Calm began as a film starring Carmen Maura, Rossy de Palma and Maria Barranco, then became a real restaurant where every dish turned an everyday pressure into permission, with a menu by Michelin-starred chef Susi Diaz.
Over 9,000 booking requests for four nights.
Case study
The restaurant
The restaurant then opened for real in Madrid. Michelin-starred chef Susi Diaz created a menu in which every dish gave women permission to let go of an expectation. The pop-up received more than 9,000 reservation requests for four nights.
The booking website
Credits
- Agency
- McCann
- Director
- Dionisio Naranjo
- DOP
- Borja Lopez
- Production
- Harry
Recognition
Cannes Lions 2017
- PR, Bronze
- Direct, Shortlist
Eurobest 2016
- Media, Silver
- Media, Bronze
- PR, Shortlist
- Outdoor, Shortlist
Epica Awards 2016
- PR, Gold
FIAP 2017
- Innovation, Silver
- Innovation, Bronze
- Media, Bronze
- Craft, Bronze
Effie Awards Spain 2016
- Gold
Inspirational 2017
- Online Film, Gold
- Transmedia Campaigns, Gold
JCDecaux Awards 2017
- Street Marketing, Gold
CdeC 2017
- Experiential Execution, Gold
- Ideas / Film, In Book
- Ideas / Case, In Book
- Direction, In Book
- Editing, In Book
YouTube Ads Leaderboard Spain
- No. 1 Most Viewed Commercial, 2016
El Ojo de Iberoamerica 2016
- Film, Bronze
- PR, Bronze
- Media, Bronze
- Outdoor, Shortlist
El Sol 2017
- Integrated Campaigns, Silver
- Branded Content, Silver
- PR, Silver
- Media, Silver
- Promotional Marketing, Silver
- Direct Marketing, Silver
- Outdoor, Silver
- PR, Bronze
- Media, Bronze