La Villita Housework School

Role
Concept Creative Direction Art Direction

In Mexico, women account for 76.4% of the time spent on unpaid domestic and care work. For International Women’s Day, we turned a familiar set of excuses into Housework School, a satirical film where husbands were sent back to class to learn the tasks they claimed not to know how to do. Running a home isn’t women’s work. It’s shared work.

La Villita — Housework School campaign cover
La Villita — Housework School — video cover
La Villita — Housework School — Final project — video cover
La Villita — Housework School — Cleaning class — video cover
La Villita — Housework School — Choosing an avocado — video cover

Credits

Agency
McCann
Director
Dionisio Naranjo
DOP
Paco Femenia
Production
Harry