Movistar+ Giants

Role
Concept Art Direction

Giants is Enrique Urbizu’s crime drama about the Guerrero family: men raised without moral boundaries. We distilled that premise into one line — No le hables de limites a quien nunca los tuvo, “Don’t talk about limits to those who never had them.” We made that line literal in the posters. The protagonists break out of the frame, as if they were too big to fit, and stare defiantly at the viewer. The same visual system shaped the opening titles, outdoor and digital.

Movistar+ — Giants campaign cover

Opening titles

Movistar Giants — Opening sequence — video cover

Credits

Agency
McCann