Snack’in Updated Classics
- Role
- Concept Creative Direction Art Direction
Snack’in turned fuet, chorizo and cecina — classics of Spanish food culture — into formats made for life on the go. To launch the range, we gave three more Spanish classics the same update: a botijo became a Bluetooth speaker, a beret became a Wi-Fi router and an espadrille became cloud storage. The prototypes launched on social before moving to television and cinema.
Three functioning prototypes
A botijo, the porous clay jug traditionally used to keep water cool, became a Bluetooth speaker and hands-free device. A beret became a Wi-Fi router. An espadrille stored photos and music in the cloud.
From social to television
The prototypes launched on social media before the campaign expanded to television and cinema. People could win the limited editions and suggest the next Spanish classic to update.
Credits
- Agency
- McCann + MRM
- Director
- Alex Rodrigues
- Production
- Garage Films
Recognition
CdeC 2019
- Ideas, In Book