IKEA Shoulder to Shoulder

When things get tough, people across Spain find ways to help one another. IKEA wanted to celebrate those acts of solidarity.

We turned arrimar el hombro, a Spanish expression for pitching in, into choreography. In the music video directed by Karim Huu Do, the people a woman meets on the street literally hold her up. The film is set to Delaporte’s cover of Pero a tu lado, a Los Secretos classic about being there for others.