Save the Children Donate Without Mercy
- Role
- Concept Creative Direction Art Direction Design Illustration
Pick a harmless punishment for someone at Leo Burnett, donate to Save the Children and watch it play out. That was the idea behind Donate Without Mercy, which we launched in 2013 as donations fell during Spain’s financial crisis. A way to be bad for a good cause.
Case study
How it worked
- Pick an evil act.
- Choose a victim.
- Donate to Save the Children.
- Enjoy the show.
Credits
- Agency
- Leo Burnett
- Production
- CP Works
Recognition
CdeC 2014
- Ideas, Bronze
- Digital Interactive Production, Bronze
- Digital Art Direction, In Book
ADG Laus 2014
- Websites and Digital Media, Silver
- In Book
El Ojo de Iberoamerica 2014
- Websites, Shortlist
- Microsites, Shortlist
- Online Campaigns, Shortlist